Everything a lawyer should know before getting started with PPC services for law firms. This guide will help you understand what you need to look for when working with a lawyer PPC agency, or consultant.

Law firm pay-per-click is the process of advertising on platforms such as Google, Facebook, and Instagram, where you pay every time someone clicks on your ad.

This is not a do-it-yourself guide. If you are a lawyer and want to create a profitable Google Ads pay-per-click campaign by yourself, then you are already on the wrong path. The goal of law firm pay per click is to have a positive return on advertising spending (ROAS). This means that even with the management fee and advertising budget, you should see a positive return on your investment.

PPC campaigns need continuous monitoring and advertising industry knowledge and experience to do well.

It is better to pay someone to do it right and guarantee you a positive return on ad spend rather than do it yourself and have a high probability of doing it incorrectly and losing money.

If you do not see a positive return, then you might be lacking in one of the following areas:

Your campaigns aren’t managed by someone with enough experience. PPC marketing for lawyers should be done by an experienced professional, not someone setting up their 2nd Google Ads campaign.

Your website does not have a quality call to action or a lead capture incentive in the form of a free download or consultation. We are a law firm website design company and can help you design and develop a modern-looking website that also ranks well in Google.

Your website's user experience (UX) might need to be better so the user does not feel comfortable taking the first step and contacting your law firm.

You don’t answer phone calls or emails quickly enough, and the potential client has already moved to another service provider.

Your internal sales process needs improvement. You might work with an exceptional agency and get professional PPC services for lawyers, but if your internal lead intake process is not optimized, then you most likely won't see a positive return on your advertising spend.

These are the important questions you should get an answer to if you plan to invest in PPC:

How much did it cost to acquire the specific case?

What keyword group brought you the client?

What is the quality of the cases you get from the different keyword groups you target?

Are you targeting only generic “personal injury attorney” keywords or specific keyword groups “dog bite attorney”?

Do you have a relevant landing page for those specific keyword groups?

Is your landing page well structured, loads quickly, and has a clear call to action for the visitors in the form of a free consultation or some downloadable resource?

Are you tracking all of your data? Does your Google analytics have all the required conversion events?

At the end of the month, do you know how much you spent and how many cases you got?
What was the cost per new client?
What keywords brought you the highest quality clients?
What clicks are you paying for that do not yield a result?

Have a good lead intake system. You must answer your phone calls and contact forms immediately. How quickly would you answer your phone if you knew that this call would bring you a 30,000 case?

Don’t learn everything using your own money. There are companies that have run multiple campaigns for lawyers, and they will take into account all of the mistakes you might make.

Don't judge your campaign's long-term performance based on short-term data. You might not get any cases for two weeks and then land multiple high-revenue cases the following week. Law firm PPC management can be done in a professional manner but it does not increase the amount of people who need your services in your local area.

Landing pages for your PPC campaigns should be relevant to the visitor's intent. If you are creating a campaign for a “dog bite attorney” keyword group, then you should not send the visitor to your generic homepage. You should have a relevant and informative landing page for all of the campaigns you might create. You will be perceived as a very relevant solution to their search intent.
For example: dog bite attorney; wrongful death attorney; car accident attorney.

Your landing pages should load very quickly on mobile and desktop devices. We have seen that most visitors to law firm websites come from mobile devices. The agency you are working with that does PPC management for lawyers should mention in their monthly report if some landing pages are loading slowly on mobile devices and thus converting less visitors into leads.

It is impossible to generalize like this because the cost of clicks for any specific search keyword is based on an auction and how much others are willing to pay to acquire that user.

The right question is what keywords I should target in my campaigns to get the highest quality lead. 

A law firm PPC specialist can answer this after extensive keyword research.

If you target “car accident attorney in miami” you might pay ~$160 per click.

If you target “personal injury attorney in miami” you might pay ~$60 per click.

The price differs because the latter is more generic, and fewer advertisers are bidding on it due to its lower intent and less business value.

If you noticed the top three cards are called Google Local Service Ads. These law firms have completed the Google Screening process and met Google’s official pre-vetting. These ads get the highest percentage of clicks when the user is searching for law firms. You will have to pass Google Screening Process to be eligible to run these types of ads.

How to guarantee success with law firm PPC?

Choose the right platform to advertise on. In the majority of cases, Google search is the best first choice when it comes to ppc advertising for lawyers.

Here is a list of other advertising platforms you can consider:

Google Search Ads - show you ads when people are searching in Google for a specific keyword (“car accident lawyer miami”).

Google Display Ads - people see banners across different websites.

Your website has to load quickly and get at least 90-100 performance scores on Mobile and Desktop. Use Google Page Speed Insights to test your website https://pagespeed.web.dev/

PPC marketing for attorneys is just the process of buying clicks from Google and directing them to your website. Your websites job is to convince your visitor to take action and contact you via phone or email.

If you are planning to get a new law firm website then you should ensure that your website loads in 2 seconds and gets a performance score of 90-100.

Your website should have a page for each type of service you are offering. This will allow you to direct the traffic from your advertising campaigns to a relevant landing page. This also helps you to rank organically for those specific keywords. 

“Car accident attorney” - this page can be used for advertising campaigns and it will help you rank organically.

When your website has a clear call to action, it directs the visitors attention to contact you and not leave your website immediately.

Here is an example of a call to actions you can add to the top section of your website:

Phone call to schedule a free consultation

A downloadable resource to help them learn how to deal with the specific situation.

It is important that you will track everything. You should collect as much information about your visitors as possible to know where to make improvements.

Here is an example of what you need to track with Google Analytics:

How many people clicked to call your law firm.

How many people clicked to download your free report?

What keywords are bringing you the highest quality cases?

What does the visitor do on your website and where do they navigate the most?

What is the click-through rate on your ads? CTR% is the percentage of people who see your ads and how many actually click on them.

How to pick the right law firm PPC agency?

Here is the best approach you can take if you don’t already have experience with advertising your law firm on Google or any other major advertising platform.

Search Google for “legal ppc agency” and pick out multiple ones from the first two pages.

Contact them and tell them that you would like to receive more cases and you have considered using Google Search Ads.

Schedule a free consultation with them and ask them if they have any case studies for your particular law firm. For example, if you practice family law, personal injury, or whatever else.

Ask them what would be the expected budget and how many clicks you would potentially get.

Ask them if your website needs improvements. If they have worked with multiple similar law firms, they might have practical suggestions that would increase the likelihood of converting all of those expensive clicks into new cases.

Ask them how much is their management fee and total advertising budget for the next couple of months.

Ask from couple of other law firm marketing agencies to decide who you would feel comfortable working with.

Attorneys should not spend their time managing Google Ads for law firms. As an attorney, you should only know how to read the performance of the campaign and how to determine if it has a positive return on investment.

Read this guide before you start spending money on Google Ads PPC for your Law Firm. This guide explains how to work with agencies and guarantee quality work.

PPC for lawyers - Must read before you invest in Google Ads

To have a high-ranking Optometrist website that attracts new clients and patients, you need an optimized and user-friendly design. Is your eyecare website built to meet your potential client’s needs? Well, the Marketing 1776 team can help you improve your existing site or create a new website design for Optometrists altogether!

As a top web development agency, our main goal is to create a visually appealing and functional optometry website design to help you grow your eye healthcare clinic. Consequently, we have hunted the internet to present you with the top 7 Optometrists websites and their respective designs. These designs should give you ideas of how your Optometrist site should work – from the color palettes to the navigation, media, and security.

Let clients find your eye care services by tasking us with the job of creating a website for you, that will make your clinic stand out!

Your Optometology site should be comprehensive enough to convert visitors into actual clients:

Your website should rank high on the first page of Google for your service-related services. The higher it ranks on search engines, the more visitors you will get.

The best Optometrist website design should include all the necessary information. Clients looking for an eye doctor want a seamless site with details, including location, contacts, and treatments, just to name a few.’

The design for Optometrist's websites should be visually pleasant, professional, and a full representation of your brand. 

 There is no definite look for an Optometrist website design. The preferences change, depending on various factors, like location, target audience and the firm itself. Still, the basic principles of quality web design must be met if you want to rank top in Google. More so, if your goal is to convince visitors to book your services and make appointments.

Here is a simple checklist of factors you should consider when designing a website for optometrists:

Core web viral tests – Optometry websites must have passed all the core web vitals tests and deliver a top performance score of at least 90 to 100 points across multiple devices. 

Cyber Security – Your visitors need to trust that your Optometry website design has impenetrable security for sensitive information like addresses, health information, social security numbers and more. 

Accessible content – Your optometrist websites should be impressively user-friendly to ensure clients of all age groups and abilities can navigate the pages. You can achieve this through alternative texts, keyboard-friendly navigation, audio descriptions and eye-friendly graphics.

Visible contact pages –  The perfect Optometry website design makes it easy for clients to find you via various modes, including email, calls, or fax.

Fully dedicated categories or pages of your services – Opticians websites need to have specific pages for all the work-related keyword groups.

Clear lead capture incentive for your optometrist website design – This is a way to make sure that your site visitors who are just browsing can download some checklist document or pdf. Moreover, this will help you to gather their information and add them to your mailing list.  

Videos and images – Include as many videos and images as possible on your site, so visitors can get a view of the doctor and the facilities.  

Translation – Opticians websites need to have translation plugins, to accommodate as many potential clients as you can.

Helpful content on the blog – Adding helpful content to your blog helps your rank better in google. Especially if the eye care information is authentic, original, and search engine optimized.

Connect to social media – Include social media icons on the site so that visitors can easily find you on other platforms.

Note that there is no particularly perfect Optometrist website design. However, you can pay attention to the list of top 7 ranking below, for the keyword “optometrist new york’ and share with us your thoughts!

Displayed detailed contact information. The number is at the top menu.

A subtle color palette, which is good for people with eye problems.

A patient-dedicated page that patients can use to make inquiries.

Improvements they should consider making:

The site is relatively slow and needs a faster loading speed.

Clearly defined and visible Appointment and Call buttons.

Helpful blog under the research category.

A review widget that displays customer feedback.

The color scheme needs some changes. There seem to be so many different colors on one page.

A youtube video that explains their services.

Contact information and booking forms at the top.

Practical images under the service section.

One major issue is that you can scroll horizontally too much. This clearly is a mistake made by developers when developing the website.

All the contact information is displayed at the top.

Menu placement – There are 2 different menus, separated by the head slider. This can be confusing to visitors.

An all-inclusive booking form that includes doctor’s contacts.

The optometric website design has an insightful and active blog.

Font colors in the menu need to be more visible.

Also known as Manhattan Doctor Specialists.

https://www.eyedoctorophthalmologistnyc.com/

Used the correct font with a contrasting background.

Live Chat support and contact information.

7 best optometrist websites that rank on page#1 in Google and also look beautiful. Learn from them when designing your website.

Optometrist website design - 7 sites that rank on page#1 in Google

Prospective patients are looking for virtual consultations and the right doctor. Therefore, building a user-friendly medical website with helpful content can reach more patients online. As a medical professional, having seamless medical website designs will make you more credible and accessible among your clients.

There are many healthcare practitioners today, but only some have an effective medical digital marketing strategy. In this digital age, hospitals, clinics, and independent doctors should be able to provide various functionality on their websites. The medical website design includes booking services and scheduling essential appointments.

We have the perfect web design for medical practice, whether for massive institutions, clinics, or independent doctors. 

Benefits of having winning medical website designs

Patients can access your healthcare services with a touch of a button

With a proper medical office website design, its easier to do virtual consultations

You can keep your patients updated with the latest medical news

The best web design for healthcare institutions helps patients can see your awards and see reviews from others

Common elements to include in the best healthcare website designs 

SEO optimization on the front end and backend

9 medical web design examples for converting leads to visitors

Here are the best medical website design templates online. Take a look and get some more inspiration for your health care services.

Comprehensive main menu with hover functions.

Search bar to find further information on the website.

Link to the hospital’s social media platforms (Facebook, Twitter, and YouTube).

Counter section that shows the number of employees, community locations, and institutes.

Neat and clean design of the contact page.

Helpful content under the Patient Care page.

Adding words from some team members to build patient confidence.

Better web design for the press release section.

A subtle color palette of different shades of blue.

Specialty widget with clickable links to individual health centers.

Donation CTA that is engaging to readers.

Slider with careers and latest news from PIH.

CTA buttons at the header, which visitors can use to book the ER.

Adding more testimonials and success stories.

Buttons for the patient portal at the top of the homepage (above the menu).

Appointment schedule button at the header.

Add more headlines to divide the different widgets or sections on the homepage.

Log-in functionality for patient profiles.

Helpful blog content with guides, research, etc.

This is one of the best healthcare website design examples to use. The site is well-known across the world. However, adding more trust factors would be better, e.g., sources of research (in images), certifications, etc.

Service buttons come soon on the header of the home page.

Patients can schedule appointments and find doctors and locations with one click.

Counter showing number of practicing physicians, ranking in Illinois, employees, etc.

Planning your new medical website? Learn from these examples when designing your new website.

9 Medical Website design examples acorss the USA

Pay-per-click (PPC) advertising through Google Ads is a powerful tool for dental clinics to reach their target audience and promote their services. By utilizing dental PPC advertising, dental clinics can increase their online visibility and attract potential patients who are actively searching for dental services in their local area.

Here are the top reasons why dental clinics should consider using Google Ads PPC advertising:

Targeted approach: Google Ads allows dental clinics to target specific keywords and demographics, ensuring their ads reach the right people at the right time.

Cost-effective: PPC marketing for dentists operates on a pay-per-click model, meaning dental clinics only pay when someone clicks on their ad, making it a cost-effective option for small businesses with limited marketing budgets.

Measurable results: Dental PPC marketing provides detailed analytics, allowing dental clinics to track the success of their campaigns and make data-driven decisions to optimize their advertising efforts.

Flexible budgeting: Dental clinics can set their own budget for Google Ads PPC advertising and adjust it as needed based on the performance of their campaigns.

Overall, dental PPC advertising is a highly targeted, cost-effective, and measurable marketing strategy that dental clinics can use to increase their online visibility, generate leads, and grow their practice.

Dental practices can significantly benefit from marketing with a dental PPC agency. Creating and managing PPC ad campaigns can take much work for a dentist. It requires specialized knowledge and experience to run campaigns effectively and profitably. Here are some reasons why a dental practice should consider working with a dental PPC marketing agency:

Specialized knowledge: PPC marketing for dentists requires a specialized skill set and expertise. A dental PPC agency has experienced professionals in creating and managing ad campaigns, ensuring that the campaign is set up correctly and optimized for maximum results.

Saves time: As a dentist, your time is better spent on providing quality patient care. Working with a dental PPC marketing agency lets you leave the marketing to the professionals, freeing up your time to focus on what you do best.

Maximizes ROI: A dental PPC agency has the expertise to manage campaigns to maximize your return on investment (ROI). They can target the right audience with the right message, resulting in more conversions and revenue for your dental practice.

Keeps up with industry trends: The digital marketing landscape is constantly changing. A dental PPC marketing agency stays current with the latest trends and best practices, ensuring your campaigns are continually optimized for success.

Provides detailed reporting: A dental PPC agency offers detailed reports on the performance of your campaigns. This lets you track your ROI and make data-driven decisions to optimize your marketing efforts.

In conclusion, dental PPC marketing agencies offer a range of benefits to dental practices looking to increase their online visibility and attract more patients. By working with a dental PPC agency, you can save time, maximize ROI, and stay ahead of the competition.

Why dental ppc management is better than DIY?

In the highly competitive world of dental practices, attracting new patients is crucial for success. This has led dental clinics to explore various marketing strategies. One of the most effective ways to drive patient acquisition is through Google Ads pay-per-click (PPC) management services. Dental PPC marketing is a powerful tool that enables dental clinics to reach potential clients actively searching for dental services. This article will discuss how dental PPC management services can help dental clinics get more clients and why partnering with a professional advertising agency is essential for maximizing results.

Regarding dental PPC, partnering with an advertising agency specializing in dental PPC services is invaluable. These professionals have extensive experience creating and managing Google Ads campaigns tailored explicitly to dental clinics. They understand the nuances of the dental industry and are well-equipped to create compelling ads that resonate with potential patients. By leveraging their expertise, dental clinics can save time and resources while ensuring their PPC campaigns are optimized for success.

Google search ads are a predictable source of new patients for dental clinics. By targeting specific keywords and search intents, such as "dental implants" or "teeth whitening," dental clinics can directly connect with people actively seeking their services. This level of targeting ensures that the ads are displayed to a highly relevant audience, ultimately resulting in a higher conversion rate and a steady stream of new clients.

With pay per click for dentists, clinics have complete control over their advertising budget. Dentists can set a maximum daily budget for their campaigns and monitor their spending in real time. This transparency lets dental clinics make informed decisions about their marketing investments and ensures they get the best possible return on investment (ROI).

Targeting specific keywords and search intents

PPC marketing for dentists allows targeting specific keywords and search intents, allowing dental clinics to reach potential patients with precision. Using keyword research tools and analyzing search trends, advertising agencies can identify the most relevant and high-value keywords to target in their campaigns. This ensures that the ads are displayed to users actively searching for information about dental services, such as dental implants and their costs.

Dental clinics can trust that their PPC campaigns will be set up professionally when partnering with an advertising agency. This includes setting up Google Analytics tracking to monitor the performance of the ads and making data-driven adjustments to optimize the campaigns. Consistent monitoring and analysis of the campaigns' performance ensure dental clinics get the best results from their advertising efforts.

A significant advantage of working with a professional advertising agency for dental PPC management is the comprehensive reporting they provide. At the end of each month, dental clinics receive detailed reports on their ad spend, the number of leads generated, and other essential performance metrics. This information allows dentists to evaluate the effectiveness of their PPC campaigns and make informed decisions about their marketing strategy moving forward.

In summary, Google Ads pay-per-click management services offer dental clinics a powerful and cost-effective way to attract new clients. By partnering with a professional advertising agency that specializes in PPC management for dentists, dental clinics can take advantage of the many benefits of dental PPC marketing, including targeted advertising, transparent budgeting, professional campaign setup, and comprehensive reporting.

Investing in PPC dental marketing is essential for dental clinics looking to grow their patient base and stand out in a competitive market. With the expertise of a professional advertising agency by their side, dental clinics can be confident that they are making the most of their marketing budget and maximizing their potential for success.

Get more patients with Google ads PPC. Ads are the most predictable source of new customers you can count on.

Dental PPC - Read how to get more patients quickly!

The cosmetic industry has witnessed significant growth in the past few years. Consequently, we have seen a surge in plastic surgery treatments and practitioners. The best cosmetic surgery clinics have their own plastic surgery website designs online. Therefore, if you want to stand out and convert leads,  you need a professional-looking plastic surgery website.

Whether you want a new cosmetic surgery website design or need upgrades on the existing one, we got you! The Marketing 1776 web specialists are competent enough to build the perfect web designs for plastic surgeons. Plastic surgery website development requires critical and creative thinking - and we have all that.

First impressions matter, especially in the plastic surgery industry. Your website plays a huge role in convincing potential customers to visit your plastic surgery clinic. So, keep reading this website review if you want plastic surgeon website design ideas.

Benefits of a winning Plastic surgery web design for surgeons

A lot of effort goes into creating and running a winning cosmetic surgery website. On the brighter side, having a high-ranking site can significantly impact your leads and sales. The perfect plastic surgeon website design is a versatile marketing tool that you can use to achieve the vision you have for your cosmetic clinic. 

Here is how a professional website design for surgeons boosts business.

Your clients can consult you remotely with ease.

You get to share specialties about your cosmetic surgery clinic.

You can use the website to convince clients to subscribe to your plastic surgery services.

 A seamless website design for plastic surgeons improves credibility.

Having a website can generally boost your digital marketing strategy.

Running a high-ranking website minimizes the costs you could have otherwise used on other advertising channels.

 You can create forums and health communities for your clients.

Provide a wide range of payment methods for your plastic surgery clients.

Essential elements to include in a plastic surgery website 

Several factors determine whether you make it to the first page, where the best plastic surgery websites are listed. That is why you need experts to assist in the plastic surgery website development process. These factors or elements are essential to minimize bounce rate (people leaving your site after a few scrolls).

Here is a list of the necessary elements to run an effective web design for plastic surgeons.

Smooth navigation - Categorize your content, and make your website easy to browse. After all, the quicker clients find the information they are looking for, the higher the chances of booking an appointment.

Eye-catching logo and branding design - Picking the right colors and fonts is critical in plastic surgery web development.

A clean layout and neat design - To have the best plastic surgeon website in your area, ensure the interface is clutter-free. The proper use of white space and sidebars can achieve this.

Practical and concise plastic content - Most clients prefer researching a particular cosmetic procedure before going under the knife. Therefore, web designers should add information to guide patients on the reconstructive procedures they offer, the pricing, and the post-surgery care.

High-quality images and videos - Update your photo galleries to give patients a clearer picture of the services offered and the results. You can even upload before and after pictures.

Personalized 'About Us'  information and introduced the team - One of the first things patients want to know about their surgical procedures is the team. Create a section for the group of cosmetic surgeons at your clinic and even include a few words from them.

Testimonials and customer reviews - These are also called trust factors. Put the best thoughts and recommendations in view on the homepage. Other items that can boost client confidence include awards, certifications, licenses, and videos.

Top security and encryption to protect the patient's confidential data. 

Service areas and maps with the pin location of your plastic surgery clinic.

Live chat is critical for an effective virtual consultation with existing patients and new clients.

Here are the best web design ideas for cosmetic surgeons.

Learn from these examples when designing your cosmetic surgery website. They rank on page#1 on Google and look stunning.

Welcome to our blog

Law Firm PPC- Must read before you invest in Google Ads

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